Case Studies

I supported a major non-profit during a rapidly developing international emergency by delivering an immediate SEO response framework designed to maximise visibility, capture early search interest, and drive urgent donations. Through rapid research, on-page optimisation, technical refinement, and continuous iteration, the organisation secured leading rankings at the most critical moment in public attention, resulting in significant revenue and long-term SEO gains.

I partnered with a leading home-improvement retailer specialising in wallpaper to completely redefine their organic search performance after years of decline. By rebuilding their category structure, enhancing commercial relevance, improving crawlability and technical efficiency, and aligning content with high-intent search behaviour, the brand achieved meaningful YoY uplifts in both visibility and revenue.

I helped a national beds and furniture retailer rebuild their organic presence after a platform migration by strengthening core categories, expanding content, improving technical foundations, and positioning the brand as genuine sleep experts — resulting in record organic visibility and strong revenue growth.